Harsh V Verma. (2002). Brand Management: Text and Cases (2nd.). Excel Books.
Chicago Edition CitationHarsh V Verma. Brand Management: Text and Cases. 2nd. New Delhi: Excel Books, 2002.
MLA Edition CitationHarsh V Verma. Brand Management: Text and Cases. 2nd. Excel Books, 2002.
Warning: These citations may not always be 100% accurate.