18 Brand Astras:Using Brand Abilities as weapons for CRISP Brand building

Míreanna Comhchosúla

• 18 Brand astras
  le: Kapoor, Jagdeep
  Foilsithe: (2003)
• Brand astras /
  Foilsithe: (2003)
• 9 brand shaastras : nine successful brand strategies to build winning brands
  le: Jagdeep Kapoor
  Foilsithe: (2004)
• 9 brand shaastras :nine successful brand successful brand strategies to build
  le: Kapoor,Jagdeep
  Foilsithe: (2009)
• Brands and branding /
  le: Brown, Stephen
  Foilsithe: (2016)