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18 Brand Astras:Using Brand Abilities as weapons for CRISP Brand building

Bibliographic Details
Main Author: Jagdeep Kapoor
Format: Printed Book
Published: New Delhi Response Books 2003
Subjects:
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020 |a 0 7619 9656 7 
082 |a 658.827  |b KAP/B 
100 |a Jagdeep Kapoor  |9 167348 
245 |a 18 Brand Astras:Using Brand Abilities as weapons for CRISP Brand building  
260 |a New Delhi  |b Response Books   |c 2003 
300 |a 134p 
650 |a Branding (Marketing)  |9 167349 
650 |a Brand name products- Management   |9 167350 
650 |a Customer Relations   |9 167351 
942 |c BK 
999 |c 187178  |d 187174 
952 |0 0  |1 0  |4 0  |6 658_827000000000000_KAP_B  |7 0  |8 NFIC  |9 186199  |a SMBS  |b SMBS  |c GEN  |d 2015-06-01  |g 60.00  |l 0  |o 658.827 KAP/B  |p SMBS1133  |r 2015-06-01  |w 2015-06-01  |y BK