APA Edition Citation

Jagdeep Kapoor. (2003). 18 Brand Astras: Using Brand Abilities as weapons for CRISP Brand building. Response Books.

Chicago Edition Citation

Jagdeep Kapoor. 18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building. New Delhi: Response Books, 2003.

MLA Edition Citation

Jagdeep Kapoor. 18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building. Response Books, 2003.