S. Ramesh Kumar. (2005). Managing Indian Brands: Marketing concepts and strategies (2nd.). Vikas Publishing House Pvt.Ltd.
Chicago Edition CitationS. Ramesh Kumar. Managing Indian Brands: Marketing Concepts and Strategies. 2nd. New Delhi: Vikas Publishing House Pvt.Ltd, 2005.
MLA Edition CitationS. Ramesh Kumar. Managing Indian Brands: Marketing Concepts and Strategies. 2nd. Vikas Publishing House Pvt.Ltd, 2005.
Warning: These citations may not always be 100% accurate.