APA Edition Citation

Gain Luigi and Longinotti-Buitoni. (1999). Selling Dreams: How to Make any Product Irresistible. Simon and Schuster.

Chicago Edition Citation

Gain Luigi and Longinotti-Buitoni. Selling Dreams: How to Make Any Product Irresistible. New York: Simon and Schuster, 1999.

MLA Edition Citation

Gain Luigi and Longinotti-Buitoni. Selling Dreams: How to Make Any Product Irresistible. Simon and Schuster, 1999.

Warning: These citations may not always be 100% accurate.