APA Edition Citation

J.Paul Peter and Jerry C.Olson. (2005). Consumer Behaviour and Marketing Strategy (7th.). Tata McGraw-Hill Publishing Company Limited.

Chicago Edition Citation

J.Paul Peter and Jerry C.Olson. Consumer Behaviour and Marketing Strategy. 7th. New Delhi: Tata McGraw-Hill Publishing Company Limited, 2005.

MLA Edition Citation

J.Paul Peter and Jerry C.Olson. Consumer Behaviour and Marketing Strategy. 7th. Tata McGraw-Hill Publishing Company Limited, 2005.