Jagdish N Sheth & Banwari Mittal. (2003). Customer Behavior: A managerial perspective. Thomson.
Chicago Edition CitationJagdish N Sheth and Banwari Mittal. Customer Behavior: A Managerial Perspective. Australia: Thomson, 2003.
MLA Edition CitationJagdish N Sheth and Banwari Mittal. Customer Behavior: A Managerial Perspective. Thomson, 2003.
Warning: These citations may not always be 100% accurate.