APA Edition Citation

S. Sumathi and P. Saravanavel. (2007). Marketing Research and Consumer Behaviour. Vikas Publishing House Pvt.Ltd.

Chicago Edition Citation

S. Sumathi and P. Saravanavel. Marketing Research and Consumer Behaviour. New Delhi: Vikas Publishing House Pvt.Ltd, 2007.

MLA Edition Citation

S. Sumathi and P. Saravanavel. Marketing Research and Consumer Behaviour. Vikas Publishing House Pvt.Ltd, 2007.

Warning: These citations may not always be 100% accurate.