Understanding the consumer :A psychological approach

相似書籍

• Advertising and the mind of the consumer : what works, what doesn't, and why /
  由: Sutherland, Max
  出版: (2008)
• The Cambridge handbook of consumer psychology /
• How customers think essential insights into the mind of the market
  由: Zaltman, Gerald
  出版: (2003)
• Advertising and the mind of the consumer : what works, what doesn't, and why
  由: Max sutherland, et al.
  出版: (1993)
• The new consumer psychology scanning buying behavior with MRI of the mind
  由: Whang, Sang-Min
  出版: (2016)