Understanding the consumer :A psychological approach

Antzeko izenburuak

• Advertising and the mind of the consumer : what works, what doesn't, and why /
  nork: Sutherland, Max
  Argitaratua: (2008)
• The Cambridge handbook of consumer psychology /
• How customers think essential insights into the mind of the market
  nork: Zaltman, Gerald
  Argitaratua: (2003)
• Advertising and the mind of the consumer : what works, what doesn't, and why
  nork: Max sutherland, et al.
  Argitaratua: (1993)
• The new consumer psychology scanning buying behavior with MRI of the mind
  nork: Whang, Sang-Min
  Argitaratua: (2016)