APA-referens

Soma Sen Gupta. (2005). Consumer Behaviour: Dynamics of Building Brand Equity. New Century Publications.

Chicago-stil citat

Soma Sen Gupta. Consumer Behaviour: Dynamics of Building Brand Equity. New Delhi: New Century Publications, 2005.

MLA-referens

Soma Sen Gupta. Consumer Behaviour: Dynamics of Building Brand Equity. New Century Publications, 2005.

Varning: dessa hänvisningar är inte alltid fullständigt riktiga.