Batra,Rajeev. (2007). Advertising Management (5th.). Pearson.
Chicago Edition CitationBatra,Rajeev. Advertising Management. 5th. New Delhi: Pearson, 2007.
MLA Edition CitationBatra,Rajeev. Advertising Management. 5th. Pearson, 2007.
Warning: These citations may not always be 100% accurate.