John Wilmshurst & Adrian Mackay. (1999). The fundamenatals of advertising (Ed.2.). Butterworth - Heinemann.
Chicago Edition CitationJohn Wilmshurst and Adrian Mackay. The Fundamenatals of Advertising. Ed.2. Oxford: Butterworth - Heinemann, 1999.
MLA Edition CitationJohn Wilmshurst and Adrian Mackay. The Fundamenatals of Advertising. Ed.2. Butterworth - Heinemann, 1999.
Warning: These citations may not always be 100% accurate.