Aaker,David A. (1995). Advertising Management (4th.). Prentice Hall of India Pvt. Ltd.
Chicago Edition CitationAaker,David A. Advertising Management. 4th. New Delhi: Prentice Hall of India Pvt. Ltd, 1995.
MLA Edition CitationAaker,David A. Advertising Management. 4th. Prentice Hall of India Pvt. Ltd, 1995.
Warning: These citations may not always be 100% accurate.