Effective Advertising:Understanding When,How, and Why Advertising Works

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• Effective advertising: understanding when how and why advertising works/
  著者:: Tellis, Gerard J
  出版事項: (2004)
• Effective advertising : understanding when, how, and why advertising works
  著者:: Tellis, Gerard J
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• Effective advertising : understanding when, how and why advertising works
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  著者:: Tellis, Gerard J .
  出版事項: (2009)
• Effective advertising: understanding when,how, and why advertising works/
  著者:: Tellis, Gerard J
  出版事項: (2004)