Gerard J Tellis. (2004). Effective Advertising: Understanding When,How, and Why Advertising Works. Response Books.
Chicago Stili AlıntıGerard J Tellis. Effective Advertising: Understanding When,How, and Why Advertising Works. New Delhi: Response Books, 2004.
MLA AlıntıGerard J Tellis. Effective Advertising: Understanding When,How, and Why Advertising Works. Response Books, 2004.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..