Vilanilam,J. V and Varghese,A.K. (2004). Advertising basics: A resource guide for beginners. Response Books.
Chicago Edition CitationVilanilam,J. V and Varghese,A.K. Advertising Basics: A Resource Guide for Beginners. New Delhi: Response Books, 2004.
MLA Edition CitationVilanilam,J. V and Varghese,A.K. Advertising Basics: A Resource Guide for Beginners. Response Books, 2004.
Warning: These citations may not always be 100% accurate.