Batra, R. M. G. A. D. A. (2007). Advertising Management (5th.). PHI Prentice Hall.
Chicago Edition CitationBatra, Rajeev Myres,John G Aaker David A. Advertising Management. 5th. New Delhi: PHI Prentice Hall, 2007.
MLA Edition CitationBatra, Rajeev Myres,John G Aaker David A. Advertising Management. 5th. PHI Prentice Hall, 2007.
Warning: These citations may not always be 100% accurate.