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Strategic Brand Management for B2B Markets: A road map for organizational transformation
| Главный автор: | |
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| Формат: | Printed Book |
| Опубликовано: |
New Delhi
Sage
2012
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| Предметы: | |
| Online-ссылка: | https://books.google.co.in/books?id=KEXefNOvTE0C&printsec=frontcover&dq=Strategic+Brand+Management+for+B2B+Markets:+A+roadmap+for+organizational+transformation&hl=en&sa=X&ei=54NQVbzhLMvj8AXfoYPQDA&ved=0CCkQ6AEwAA#v=onepage&q=Strategic%20Brand%20Management%20for%20B2B%20Markets%3A%20A%20roadmap%20for%20organizational%20transformation&f=false |
Internet
https://books.google.co.in/books?id=KEXefNOvTE0C&printsec=frontcover&dq=Strategic+Brand+Management+for+B2B+Markets:+A+roadmap+for+organizational+transformation&hl=en&sa=X&ei=54NQVbzhLMvj8AXfoYPQDA&ved=0CCkQ6AEwAA#v=onepage&q=Strategic%20Brand%20Management%20for%20B2B%20Markets%3A%20A%20roadmap%20for%20organizational%20transformation&f=falseMG University
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