Kirti Dutta. (2012). Brand Management: Principles and Practices. Oxford University Press.
Chicago Edition CitationKirti Dutta. Brand Management: Principles and Practices. New Delhi: Oxford University Press, 2012.
MLA Edition CitationKirti Dutta. Brand Management: Principles and Practices. Oxford University Press, 2012.
Warning: These citations may not always be 100% accurate.