Kotler, P. e. (2013). Marketing management (14th ed.). Dorling Kindersley(India)Pvt.Ltd.
Chicago Edition CitationKotler, Philip et.al. Marketing Management. 14th ed. New Delhi: Dorling Kindersley(India)Pvt.Ltd, 2013.
MLA Edition CitationKotler, Philip et.al. Marketing Management. 14th ed. Dorling Kindersley(India)Pvt.Ltd, 2013.
Warning: These citations may not always be 100% accurate.