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Consumer Behavior: Building Marketing Strategy

Bibliographic Details
Main Author: Hawkins Del I
Other Authors: David L Motherbaugh, Amit Mookerjee
Format: Printed Book
Published: New Delhi McGraw Hill Education(India) Private Limited 2014
Edition:12
Online Access:http://books.google.co.in/books/about/Consumer_Behavior.html?id=RyMbGgAACAAJ&redir_esc=y
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