APA Edition Citation

Hawkins Del I, David L Motherbaugh, & Amit Mookerjee. (2014). Consumer Behavior: Building Marketing Strategy (12.). McGraw Hill Education(India) Private Limited.

Chicago Edition Citation

Hawkins Del I, David L Motherbaugh, and Amit Mookerjee. Consumer Behavior: Building Marketing Strategy. 12. New Delhi: McGraw Hill Education(India) Private Limited, 2014.

MLA Edition Citation

Hawkins Del I, et al. Consumer Behavior: Building Marketing Strategy. 12. McGraw Hill Education(India) Private Limited, 2014.