Services marketing:The Indian Context

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Bibliographic Details
Main Author: Srinivasan, R
Format: Printed Book
Published: New Delhi Prentice Hall of India Pvt. Ltd. 2014
Edition:Ed-4
Subjects:
Services marketing
Online Access:https://books.google.co.in/books?id=r5hHBQAAQBAJ&pg=PA35&lpg=PA35&dq=Service+Marketing+R+Srinivasan&source=bl&ots=CMVBUqiSBn&sig=JPrgV7RmqsSD_vkt1e7gXyeVVjw&hl=en&sa=X&ei=DIn1VLXqAcqKuATvjoHYDg&ved=0CEsQ6AEwCA#v=onepage&q=Service%20Marketing%20R%20Srinivasan&f=false
Description
Physical Description:xvi+283p.
ISBN:9788120350342

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