APA Edition Citation

Srinivasan, R. (2014). Services marketing: The Indian Context (Ed-4.). Prentice Hall of India Pvt. Ltd.

Chicago Edition Citation

Srinivasan, R. Services Marketing: The Indian Context. Ed-4. New Delhi: Prentice Hall of India Pvt. Ltd, 2014.

MLA Edition Citation

Srinivasan, R. Services Marketing: The Indian Context. Ed-4. Prentice Hall of India Pvt. Ltd, 2014.

Warning: These citations may not always be 100% accurate.