Sengupta, S. (2006). Brand positioning: Strategies for competitive advantage (Ed.2.). Tata McGraw-Hill.
Citación estilo ChicagoSengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. Ed.2. New Delhi: Tata McGraw-Hill, 2006.
Cita MLASengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. Ed.2. Tata McGraw-Hill, 2006.
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