Cita APA

Sengupta, S. (2006). Brand positioning: Strategies for competitive advantage (Ed.2.). Tata McGraw-Hill.

Chicago Edition Citation

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. Ed.2. New Delhi: Tata McGraw-Hill, 2006.

Cita MLA

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. Ed.2. Tata McGraw-Hill, 2006.