APA Edition Citation

Pride, W. M., & Ferrel, O. (2005). Marketing: Concepts and Strategies (Ed.12.). Wiley Dreamtech India.

Chicago Edition Citation

Pride, William M., and OC Ferrel. Marketing: Concepts and Strategies. Ed.12. New Delhi: Wiley Dreamtech India, 2005.

MLA Edition Citation

Pride, William M., and OC Ferrel. Marketing: Concepts and Strategies. Ed.12. Wiley Dreamtech India, 2005.