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Services marketing:People,Technology, Strategy

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Bibliographic Details
Main Author: Lovelock, Christopher
Other Authors: Wirtz, Jochen
Format: Printed Book
Published: New Delhi Dorling Kindersley 2004
Edition:Ed.5
Subjects:
Services marketing
Online Access:https://books.google.co.in/books?id=-4WZdB4ykPgC&pg=PR15&dq=Services+marketing:People,Technology,+Strategy&hl=en&sa=X&ei=L72DVaiCE4acugSZlpfYAQ&ved=0CB0Q6AEwAA#v=onepage&q=Services%20marketing%3APeople%2CTechnology%2C%20Strategy&f=false
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https://books.google.co.in/books?id=-4WZdB4ykPgC&pg=PR15&dq=Services+marketing:People,Technology,+Strategy&hl=en&sa=X&ei=L72DVaiCE4acugSZlpfYAQ&ved=0CB0Q6AEwAA#v=onepage&q=Services%20marketing%3APeople%2CTechnology%2C%20Strategy&f=false

MG University

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Call Number: 658.804 LOV/S
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