Cita APA

Lovelock, C., & Wirtz, J. (2004). Services marketing: People,Technology, Strategy (Ed.5.). Dorling Kindersley.

Chicago Edition Citation

Lovelock, Christopher, i Jochen Wirtz. Services Marketing: People,Technology, Strategy. Ed.5. New Delhi: Dorling Kindersley, 2004.

Cita MLA

Lovelock, Christopher, i Jochen Wirtz. Services Marketing: People,Technology, Strategy. Ed.5. Dorling Kindersley, 2004.

Atenció: Aquestes cites poden no estar 100% correctes.