APA Edition Citation

Lovelock, C., & Wirtz, J. (2004). Services marketing: People,Technology, Strategy (Ed.5.). Dorling Kindersley.

Chicago Edition Citation

Lovelock, Christopher, and Jochen Wirtz. Services Marketing: People,Technology, Strategy. Ed.5. New Delhi: Dorling Kindersley, 2004.

MLA Edition Citation

Lovelock, Christopher, and Jochen Wirtz. Services Marketing: People,Technology, Strategy. Ed.5. Dorling Kindersley, 2004.