AN EMPIRICAL INVESTIGATION ON DIGITAL STRATEGIES ADOPTED BY HOMESTAYS IN ERNAKULAM DISTRICT, KERALA

Tourism industry plays a major role in development of the state of Kerala. The adoption of digital techniques in all the industries has only increased the competition among all industrial sectors. Homestays are the backbone of Kerala Tourism said the Central Minister for tourism India Mr. Alphonse J...

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Bibliographic Details
Main Author: Amlin David; J. Clement Sudhahar and Praising Linijah
Format: Printed Book
Published: International Journal of Mechanical Engineering and Technology 2019
Subjects:
SOCIAL MEDIA; > ONLINE HOTEL BOOKING PORTALS; > DIGITAL MARKETING; > HOSPITALITY; > EMAIL MARKETING
Online Access:http://10.26.1.76/ks/008473.pdf

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