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AN EMPIRICAL INVESTIGATION ON DIGITAL STRATEGIES ADOPTED BY HOMESTAYS IN ERNAKULAM DISTRICT, KERALA
Tourism industry plays a major role in development of the state of Kerala. The adoption of digital techniques in all the industries has only increased the competition among all industrial sectors. Homestays are the backbone of Kerala Tourism said the Central Minister for tourism India Mr. Alphonse J...
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| Format: | Printed Book |
| Publicat: |
International Journal of Mechanical Engineering and Technology
2019
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| Accés en línia: | http://10.26.1.76/ks/008473.pdf |
| Sumari: | Tourism industry plays a major role in development of the state of Kerala. The
adoption of digital techniques in all the industries has only increased the competition
among all industrial sectors. Homestays are the backbone of Kerala Tourism said the
Central Minister for tourism India Mr. Alphonse Joseph Kannathanam in Kerala that too
after the occurrence of the great flood which effected the tourism industry in the State.
Homestay business is one of the most popular businesses in Ernakulam district due to its
emergence as a major hub for tourism in the State. In the research the authors analyze
the various Digital Marketing techniques which are being practiced by the Home stays in
Ernakulam District. The authors found that online hotel booking portals are vital for
being competitive in the Homestay industry. The authors tested the service quality
strategies and its connection to e service satisfaction. It was statistically found that
Facebook was still the most popular social media platform by the Home stay owners in
Ernakulam. The result also showed that social media too has a major role in overall
business development. The authors were also able to understand that most of the digital
marketing techniques such as Email Marketing and Blogs were not familiar to the
Homestay owners |
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| Descripció física: | pp.890–898 Volume 10, Issue 02, February 2019 |