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Growth Prospects and Crisis Management in MICE Industry: Case Study of Thrissur, Kerala
Over the past few decades, MICE industry has been recognized as a segment that contributes to the national economy. It not only help the economy by generating income but it creates a huge employment opportunities. As it is in a developing stage and is bound with crisis, hence understanding crisis ma...
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| Natura: | Printed Book |
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UAS – JMC
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| Accesso online: | http://10.26.1.76/ks/008458.pdf |