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STRATEGIC DEVELOPMENT OF ECOTOURISM PRODUCTS IN KERALA
Innovation can be a winning component of development of ecotourism products. Product innovation and development can play a vital role in promoting ecotourism industry. Ecotourism is the fastest growing industry in the present travel and tourism scenario, which grows by 10 to 15 per cent worldwide. I...
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| Formato: | Printed Book |
| Publicado em: |
REVIEW OF SOCIAL SCIENCES
2018
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| Acesso em linha: | http://10.26.1.76/ks/008426.pdf |
| LEADER | 02231nam a2200145 4500 | ||
|---|---|---|---|
| 999 | |c 184671 |d 184667 | ||
| 100 | |a Vinod C |9 160595 | ||
| 245 | |a STRATEGIC DEVELOPMENT OF ECOTOURISM PRODUCTS IN KERALA | ||
| 260 | |b REVIEW OF SOCIAL SCIENCES |c 2018 | ||
| 300 | |a P.104-113 |b Vol. XIX No. 1 January-June 2018 | ||
| 520 | |a Innovation can be a winning component of development of ecotourism products. Product innovation and development can play a vital role in promoting ecotourism industry. Ecotourism is the fastest growing industry in the present travel and tourism scenario, which grows by 10 to 15 per cent worldwide. It is the nature-based travel to undisturbed and uncontaminated areas having educational values. The wildlife sanctuaries of Kerala are popular ecotourism destinations. Development is vital to achieve sustainable ecotourism development. Sustainable ecotourism in its purest sense is one which attempts to make low impact on the environment and local culture.The sustainable ecotourism needs all benefits, economic, environmental, and social activities taken into account for planning and development process.It is since more than a decade now, we have started developing ecotourism projects in Kerala. But the contribution of this sector towards the total output of the industry (tourism) is still negligible. The promotional activities which we are resorting now could be one of the reasons for this reduced growth. Inclusive development of ecotourism projects in Kerala have a lot of avenues yet to be explored in its fullest extent. The present study is an attempt to establish the current market dynamics, promotional activities and the rate of involvement of local community towards ecotourism development and further to enquire, whether there remain any unexplored areas for developing ecotourism products in the state of Kerala. The present research was focused on attention to develop innovative tools, models, techniques and strategies for development of ecotourism products in Kerala with community participation. | ||
| 650 | |a CONSCIOUS CAPITALISM; |a CROSS SELLING; |a VIRAL MARKETING |9 33293 | ||
| 856 | |u http://10.26.1.76/ks/008426.pdf | ||
| 942 | |c KS | ||
| 952 | |0 0 |1 0 |4 0 |7 0 |9 183357 |a MGUL |b MGUL |d 2019-07-14 |l 0 |r 2019-07-14 |y KS | ||