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CUSTOMER SATISFACTION ON ‘ONLINE TAXI SYSTEM’ - A REGRESSION MODEL
A study about online taxi system is appropriate in the present scenario, where it is the period of consumer shift from traditional to online system of taxis. The purpose of the study is to examine the relationship and effect of service quality on customer satisfaction by applying the modified RECSA...
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| Médium: | Printed Book |
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DISCOURSE Xaverian Research Journal
2018
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| On-line přístup: | http://10.26.1.76/ks/008055.pdf |
| LEADER | 01593nam a2200145 4500 | ||
|---|---|---|---|
| 999 | |c 183036 |d 183032 | ||
| 100 | |a Tessy Thomas and Sreelakshmi Rajeev |9 156964 | ||
| 245 | |a CUSTOMER SATISFACTION ON ‘ONLINE TAXI SYSTEM’ - A REGRESSION MODEL | ||
| 260 | |b DISCOURSE Xaverian Research Journal |c 2018 | ||
| 300 | |b 6(1) 2018 | ||
| 520 | |a A study about online taxi system is appropriate in the present scenario, where it is the period of consumer shift from traditional to online system of taxis. The purpose of the study is to examine the relationship and effect of service quality on customer satisfaction by applying the modified RECSA model with the introduction of new two variables Driver Behavior and Discount and Promotional activities. The study focused on customer satisfaction towards Uber cabs service in Ernakulam District. In all seven variables: price, comfort, driver behavior, safety, availability, perceived reliability, discount and promotional activities were tested to examine its relationship with customer satisfaction. Regression analysis illustrated that all variables had a positive and significant relationship with customer satisfaction. To examine the effect of these variables on customer satisfaction, seven hypotheses were tested. Regression analysis results proved that the perceived reliability, comfort, driver behaviour and safety have more influence on customer satisfaction. | ||
| 650 | |a RESCA MODEL; |a UBER CABS; |a KOCHI |9 156965 | ||
| 856 | |u http://10.26.1.76/ks/008055.pdf | ||
| 942 | |c KS | ||
| 952 | |0 0 |1 0 |4 0 |7 0 |9 181745 |a MGUL |b MGUL |d 2019-06-03 |l 0 |r 2019-06-03 |w 2019-06-03 |y KS | ||