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Marketing theory: foundations, controversy, strategy, resource-advantage theory/
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| Format: | Printed Book |
| Published: |
Chennai:
Yes Dee Publishing Pvt. Ltd.,
2010.
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| Online Access: | http://books.google.co.in/books?id=MA5TniOfYwIC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false |