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LEADER |
00784 a2200181 4500 |
020 |
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|a 9789380381176
|
082 |
|
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|a 658.800 1
|b Q0
|
100 |
|
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|a Hunt, Shelby D.
|9 7581
|
245 |
|
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|a Marketing theory:
|b foundations, controversy, strategy, resource-advantage theory/
|c Shelby D Hunt.
|
260 |
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|a Chennai:
|b Yes Dee Publishing Pvt. Ltd.,
|c 2010.
|
300 |
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|a xvii, 490p.
|
504 |
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|a Includes bibliographical references and index.
|
650 |
|
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|a Marketing.
|9 362
|
650 |
|
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|a Marketing research.
|9 7623
|
856 |
|
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|u http://books.google.co.in/books?id=MA5TniOfYwIC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
|
942 |
|
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|c BK
|
999 |
|
|
|c 169
|d 169
|
952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_1_Q0
|7 0
|9 181
|a MGUL
|b MGUL
|c GEN
|d 2013-03-21
|l 0
|o 658.800 1 Q0
|p 49737
|r 2013-03-21
|w 2013-03-21
|y BK
|