Marketing research : text and cases /

ग्रंथसूची विवरण
मुख्य लेखक: Wrenn, Bruce
अन्य लेखक: Stevens, Robert E., Loudon, David L.
स्वरूप: Printed Book
प्रकाशित: New York : Best Business Books, 2007.
संस्करण:2nd ed.
विषय:
Marketing research.
Marketing research-Case studies.
ऑनलाइन पहुंच:http://www.amazon.com/Marketing-Research-Text-Cases-Second/dp/0789027461#reader_0789027461
विषय - सूची:
  • Introduction to marketing research
  • Research designs for management decision making
  • Secondary data
  • Primary data collection
  • Measurement
  • Designing the data-gathering instrument
  • Sampling methods and sample size
  • Fielding the data-gathering instrument
  • Analyzing and interpreting data for decisions
  • Advanced data analysis
  • The research report.

समान संसाधन