Marketing research : text and cases /

Podrobná bibliografie
Hlavní autor: Wrenn, Bruce
Další autoři: Stevens, Robert E., Loudon, David L.
Médium: Printed Book
Vydáno: New York : Best Business Books, 2007.
Vydání:2nd ed.
Témata:
Marketing research.
Marketing research-Case studies.
On-line přístup:http://www.amazon.com/Marketing-Research-Text-Cases-Second/dp/0789027461#reader_0789027461
Obsah:
  • Introduction to marketing research
  • Research designs for management decision making
  • Secondary data
  • Primary data collection
  • Measurement
  • Designing the data-gathering instrument
  • Sampling methods and sample size
  • Fielding the data-gathering instrument
  • Analyzing and interpreting data for decisions
  • Advanced data analysis
  • The research report.

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