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| LEADER |
01322cam a22002294a 4500 |
| 020 |
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|a 9780789027450 (hard : alk. paper)
|
| 082 |
0 |
0 |
|a 658.83
|b Q1
|
| 100 |
1 |
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|a Wrenn, Bruce.
|9 7770
|
| 245 |
1 |
0 |
|a Marketing research :
|b text and cases /
|c Bruce Wrenn, Robert E. Stevens and David L. Loudon.
|
| 250 |
|
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|a 2nd ed.
|
| 260 |
|
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|a New York :
|b Best Business Books,
|c 2007.
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| 300 |
|
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|a xi, 464 p. :
|b ill. ;
|e 1 CD-ROM (4 3/4 in.)
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| 504 |
|
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|a Includes bibliographical references (p. 451-455) and index.
|
| 505 |
0 |
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|a Introduction to marketing research -- Research designs for management decision making -- Secondary data -- Primary data collection -- Measurement -- Designing the data-gathering instrument -- Sampling methods and sample size -- Fielding the data-gathering instrument -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report.
|
| 650 |
|
0 |
|a Marketing research.
|9 7771
|
| 650 |
|
0 |
|a Marketing research-Case studies.
|9 7772
|
| 700 |
1 |
|
|a Stevens, Robert E.,
|9 7773
|
| 700 |
1 |
|
|a Loudon, David L.
|9 7774
|
| 856 |
4 |
1 |
|u http://www.amazon.com/Marketing-Research-Text-Cases-Second/dp/0789027461#reader_0789027461
|
| 942 |
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|c BK
|
| 999 |
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|c 168
|d 168
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|d 2013-03-21
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|o 658.83 Q1
|p 49734
|r 2019-02-27
|s 2019-02-27
|w 2013-03-21
|y BK
|