Wrenn, B., Stevens, R. E., & Loudon, D. L. (2007). Marketing research: Text and cases (2nd ed.). Best Business Books.
Chicago Edition CitationWrenn, Bruce, Robert E. Stevens, and David L. Loudon. Marketing Research: Text and Cases. 2nd ed. New York: Best Business Books, 2007.
MLA Edition CitationWrenn, Bruce, et al. Marketing Research: Text and Cases. 2nd ed. Best Business Books, 2007.
Warning: These citations may not always be 100% accurate.