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THE CONCEPT AND SYSTEMATIC REVIEW OF STORE BRANDS IN RETAIL MANAGEMENT
Organized retail in India is undergoing a remarkable transformation and also churning out newer ways to increase their profit margins. One such initiative is the introduction of in – house brands. Private label or Store brand can be defined as a brand name owned by a retailer or wholesaler for a li...
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| Formato: | Journal Article |
| Publicado em: |
MIRROR
2018
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| Acesso em linha: | http://10.26.1.76/ks/007915.pdf |