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THE CONCEPT AND SYSTEMATIC REVIEW OF STORE BRANDS IN RETAIL MANAGEMENT
Organized retail in India is undergoing a remarkable transformation and also churning out newer ways to increase their profit margins. One such initiative is the introduction of in – house brands. Private label or Store brand can be defined as a brand name owned by a retailer or wholesaler for a li...
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| Format: | Journal Article |
| Veröffentlicht: |
MIRROR
2018
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| Online Zugang: | http://10.26.1.76/ks/007915.pdf |
| LEADER | 00930nam a2200133 4500 | ||
|---|---|---|---|
| 999 | |c 166405 |d 166401 | ||
| 100 | |a Raheesh Babu AND Ambeeshmon S. |9 111319 | ||
| 245 | |a THE CONCEPT AND SYSTEMATIC REVIEW OF STORE BRANDS IN RETAIL MANAGEMENT | ||
| 260 | |b MIRROR |c 2018 | ||
| 300 | |b Vol.8 No.4-A June 2018 | ||
| 520 | |a Organized retail in India is undergoing a remarkable transformation and also churning out newer ways to increase their profit margins. One such initiative is the introduction of in – house brands. Private label or Store brand can be defined as a brand name owned by a retailer or wholesaler for a line or a variety of items under controlled exclusive distribution. In this review paper efforts were made to highlight and specify the concept of store brands in the related literature. | ||
| 856 | |u http://10.26.1.76/ks/007915.pdf | ||
| 942 | |c JA | ||
| 952 | |0 0 |1 0 |4 0 |7 0 |9 164851 |a MGUL |b MGUL |d 2019-04-09 |l 0 |r 2019-04-09 |w 2019-04-09 |y JA | ||