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THE CONCEPT AND SYSTEMATIC REVIEW OF STORE BRANDS IN RETAIL MANAGEMENT
Organized retail in India is undergoing a remarkable transformation and also churning out newer ways to increase their profit margins. One such initiative is the introduction of in – house brands. Private label or Store brand can be defined as a brand name owned by a retailer or wholesaler for a li...
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| Formato: | Journal Article |
| Publicado em: |
MIRROR
2018
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| Acesso em linha: | http://10.26.1.76/ks/007915.pdf |
| Resumo: | Organized retail in India is undergoing a remarkable transformation and also churning out newer ways to increase their profit margins. One such initiative is the introduction of in – house brands. Private label or Store brand can be defined as a brand name owned by a retailer or wholesaler for a line or a variety of items under controlled exclusive distribution. In this review paper efforts were made to highlight and specify the concept of store brands in the related literature. |
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| Descrição Física: | Vol.8 No.4-A June 2018 |