Načítá se...
THE CONCEPT AND SYSTEMATIC REVIEW OF STORE BRANDS IN RETAIL MANAGEMENT
Organized retail in India is undergoing a remarkable transformation and also churning out newer ways to increase their profit margins. One such initiative is the introduction of in – house brands. Private label or Store brand can be defined as a brand name owned by a retailer or wholesaler for a li...
| Hlavní autor: | |
|---|---|
| Médium: | Journal Article |
| Vydáno: |
MIRROR
2018
|
| On-line přístup: | http://10.26.1.76/ks/007915.pdf |
| Shrnutí: | Organized retail in India is undergoing a remarkable transformation and also churning out newer ways to increase their profit margins. One such initiative is the introduction of in – house brands. Private label or Store brand can be defined as a brand name owned by a retailer or wholesaler for a line or a variety of items under controlled exclusive distribution. In this review paper efforts were made to highlight and specify the concept of store brands in the related literature. |
|---|---|
| Fyzický popis: | Vol.8 No.4-A June 2018 |