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A STUDY ON MARKETING STRATEGIC TECHNIQUES USED BY THE KOZHIKODE DISTRICT CO-OPERATIVE BANK (KDCB) IN KERALA STATE, INDIA
The Kozhikode District Co-Operative Bank(KDCB) is a leading rural bank in Kerala. In last six years the Bank is improved in the way of deposits, borrowings, etc.,. In this junction, the researcher interest to know what is the branding strategy and techniques used by the KDC. This research helps to o...
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| Formato: | Printed Book |
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VOLUME 5 I ISSUE 4 I OCT. – DEC. 2018
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| Acceso en línea: | http://10.26.1.76/ks/007862.pdf |