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A STUDY ON MARKETING STRATEGIC TECHNIQUES USED BY THE KOZHIKODE DISTRICT CO-OPERATIVE BANK (KDCB) IN KERALA STATE, INDIA
The Kozhikode District Co-Operative Bank(KDCB) is a leading rural bank in Kerala. In last six years the Bank is improved in the way of deposits, borrowings, etc.,. In this junction, the researcher interest to know what is the branding strategy and techniques used by the KDC. This research helps to o...
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| Formato: | Printed Book |
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VOLUME 5 I ISSUE 4 I OCT. – DEC. 2018
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| Acceso en liña: | http://10.26.1.76/ks/007862.pdf |
| LEADER | 01425nam a2200145 4500 | ||
|---|---|---|---|
| 999 | |c 161904 |d 161900 | ||
| 100 | |a K. Riyas AND S.Ramya |9 92253 | ||
| 245 | |a A STUDY ON MARKETING STRATEGIC TECHNIQUES USED BY THE KOZHIKODE DISTRICT CO-OPERATIVE BANK (KDCB) IN KERALA STATE, INDIA | ||
| 260 | |b VOLUME 5 I ISSUE 4 I OCT. – DEC. 2018 | ||
| 300 | |b International Journal of Research and Analytical Reviews | ||
| 520 | |a The Kozhikode District Co-Operative Bank(KDCB) is a leading rural bank in Kerala. In last six years the Bank is improved in the way of deposits, borrowings, etc.,. In this junction, the researcher interest to know what is the branding strategy and techniques used by the KDC. This research helps to other rural banks are getting proper guidelines for their future steps. The KDC bank is achived special recognition award in DCCB Category - Banking Frontiers 2016 and in 2018, the Bank got award from KSCB for Issue of maximum RuPay ATM Cards – Banking Frontiers. This achivements are based its branding ideas and unique marketing strategic techniques. In this study like to conclue, the KDC bank is a role model for other rural bank and its want to develop the rural customers in the way of credit money usages, getting better business ideas and so. | ||
| 650 | |a BRANDING |9 92254 | ||
| 856 | |u http://10.26.1.76/ks/007862.pdf | ||
| 942 | |c KS | ||
| 952 | |0 0 |1 0 |4 0 |7 0 |9 160397 |a MGUL |b MGUL |d 2019-03-21 |l 0 |r 2019-03-21 |w 2019-03-21 |y KS | ||