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A study on bandwagon consumption behaviour among mobile phone consumers in rural Kerala

Bandwagon effect, refers to the extent to which the demand for a commodity is increased due to the fact that others are also consuming the same commodity. The Bandwagon Effect plays a key role in the sale of mobile phones as it encourages people to do something by either saying or implying that ever...

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Bibliografiske detaljer
Hovedforfatter:	Divya MV
Format:	Printed Book
Udgivet:	International Journal of Academic Research and Development 2018
Fag:	BANDWAGON EFFECT; > CONSUMPTION INDEX
Online adgang:	http://10.26.1.76/ks/007855.pdf

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