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A study on bandwagon consumption behaviour among mobile phone consumers in rural Kerala
Bandwagon effect, refers to the extent to which the demand for a commodity is increased due to the fact that others are also consuming the same commodity. The Bandwagon Effect plays a key role in the sale of mobile phones as it encourages people to do something by either saying or implying that ever...
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| Formato: | Printed Book |
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International Journal of Academic Research and Development
2018
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| Acceso en línea: | http://10.26.1.76/ks/007855.pdf |