Nalaganje...
A study on bandwagon consumption behaviour among mobile phone consumers in rural Kerala
Bandwagon effect, refers to the extent to which the demand for a commodity is increased due to the fact that others are also consuming the same commodity. The Bandwagon Effect plays a key role in the sale of mobile phones as it encourages people to do something by either saying or implying that ever...
| Glavni avtor: | |
|---|---|
| Format: | Printed Book |
| Izdano: |
International Journal of Academic Research and Development
2018
|
| Teme: | |
| Online dostop: | http://10.26.1.76/ks/007855.pdf |